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Showing posts with label AmazonFashionEU. Show all posts
Showing posts with label AmazonFashionEU. Show all posts


June 23, 2016

Hi guys!

I have really good news today.

Amazon Fashion Europe is launching a new amazing campaign, completely different from what you’ve seen so far. It is a very honest and original proposal which deals with one of the dark sides of social media: judgement and criticism.

When it comes to dealing with external judgement, it is most important to be honest, as many women feel constantly judged for our looks, being targeted with nasty and cruel comments just because of how we look. I am pretty sure many of you know what I am talking about. I bet you have felt constantly judged. However, I am also pretty sure you have judged and criticised others as well.

With this campaign, Amazon aims women to embrace their personal style and identity no matter the trends, no matter external opinions. This campaign focuses on how criticism and external judgement influences the way we dress, hence the way we want others to see us.
In this campaign video five influencers tell us about their personal experiences, how it feels to judge and to feel judged. Nowadays bloggers, designers, models, and youtubers, suffer an over exposure on social media, and in the video we get their insights on how  to deal with these situations, as they are most certainly judged and criticised every day. #SaySomethingNice aims to revert all of those negative comments into positive ones. 

#SaySomethingNice means that together, we can help fashion, and the social media become places that encourage women to spread positive comments instead of harmful judgement.

I am going to pledge to
Do you?

Kisses and hugs,


November 10, 2015

¡¡Hola a todos!! ¿Qué tal va la semana? Yo ando un poco pachucha pero por lo demás todo genial.
Muchos habréis visto en las redes sociales el spot de la nueva campaña de Amazon Fashion EU en el que aparezco. Estoy muy orgullosa de haber podido formar parte de algo tan interesante y de reivindicar algo que llevo fomentando desde que empecé esta aventura.
Somos muchas las que no nos sentimos identificadas con el canon de belleza establecido y en este caso, Amazon Fashion ha querido romper con los estereotipos y mostrar mujeres que representan otros colectivos.
Ha sido una experiencia realmente emocionante, sobre todo porque en ningún momento he dejado de ser yo misma, Ana Pizarro. Me enorgullezco de poder ser una de las muchas caras del cambio en la moda para tallas grandes y haber participado en este spot. Somos muchas las que pensamos que "si tienes estilo, la talla no importa". Nuestro momento ha llegado.
No obstante, creo que en España aún nos queda un gran camino por recorrer para llegar al nivel de visibilidad de campañas como la de Amazon Fashion. Aquí también necesitamos iniciativas innovadoras y que las marcas abanderen el cambio.
Pronto saldrán más videos de la campaña, que compartiré con vosotros. De momento os pongo éste y unas cuantas fotos del Making Of.

Hi everyoneHow’s the week going so farI’ve been feeling a bit sick this week, but other than that, everything’s great.
I’m sure many of you have already seen me on the new Amazon Fashion EU’s campaign on social media. I’m very proud of having had the chance to be part of something like this and stand up for a cause I truly believe in.
Amazon Fashion is aware that many of us don’t feel represented by the current beauty standards, and has wanted to break the rules and give voice to a new standard of beautiful women.
This has been such an exciting experienceI haven’t been stopped from being myself. I have been Ana Pizarro at all times. I am proud to have taken part in this campaign and be one of the many faces of change in the curvy fashion industry. We are manyMany of us who believe that ‘If you have style, size doesn’t matter’. This is our turn. 
However, I believe that we still have a long way to go in Spain to reach the level of visibility of campaigns like the one for Amazon Fashion. We need cutting edge and innovative ideas. We need brands to be the voice of change.

Kisses and hugs